Curran and Seaton`s theory
- people who own newspaper own it in order to influence the governance.
2.0 The significance of issues of ownership and economic factors, including the range of each newspaper’s print and online content
Media theory Curran and Seaton
Argue that media industries follow a capitalist pattern of increasing concentration of ownership in fewer and fewer hands.
This leads to a narrowing of the range of opinions represented in the pursuit of profit at the expense of quality and creativity.
Curran and Seaton’s theory relates to PROFIT and Power.
·
With the concentration of
newspaper’s in fewer hands (oligarchies) enables Newspapers to increase profits
through increased readership.
·
With the narrowing of choice to
few Newspaper groups the owners of the Press groups the Press Barons (see
below) or Elites have the opportunity to represent their political
perspectives.
·
This applies to the narrow
range of political opinions expressed by British Newspapers with a bias to Pro
capitalism
·
The reason why Press barons own
Newspapers is to achieve status and to wield political power.
right wing- against the immigration
Daily Mail and The Telegraph owned by The Barclay Brothers
Economic factors.
Print Media
·
Historically Print media had a
strong editorial heritage with professional standards leading to serious
journalism.
·
This was funded through the
cost of the newspaper.
Telegraph- 1.40Mail- 65p
Telegraph advertisements
- cars
- science
- travel
- education
3.0 The use of online monetization features such as paywalls,
subscriptions and games
·
Newspapers relied on circulation and advertising for revenue,
Tabloid Newspapers had a larger circulation but their working class audiences
were less attractive to advertisers so the Tabloids relied more on cover price.
·
Broadsheet Newspapers had smaller circulations and an attractive
upmarket audience and relied more on advertising.
Newspapers now have
a wide range of funding sources
·
The Daily Mail has a cover price of £ 0.65 which is relatively low
in order to boost its circulation.
·
Some Newspapers rely entirely on advertising as they are given away
(to boost circulation and attract advertising) for Free such as the Metro
·
The Daily Telegraph retails for £1.40 and applies a Paywall £3.00
per week to generate income
·
The Guardian retails for £2.20 and relies on voluntary donations for
online news and now has 800,000 paying supporters
·
Some newspapers gain revenue from advertising space where Print was
traditionally more lucrative than online advertising, however with the decline
in print sales online is increasingly more important especially as On-line has
a global audience.
The revenue of newspapers is mostly generated through the process of circulation.
4.0 The
content and appeal of each of the set products and how this is used to target,
reach and address different audiences
The Daily Mail:
Gender: 52.5% female
Age: 58
Lowest demographic for 15- to 44-year-olds.
As the Daily Mail`s audience is mainly females- 52.5%, the front covers mainly explore stories of females and use celebrity endorsements. For example it uses a rhetorical question `Could you cope with these women`s sticky wellness regimes` and the age of the women on these front covers go into the target demographic of around 58 year olds. Also, the information of the front covers is based on police forces and crimes. It explores information on fashion and outfits therefore this is what mainly the female audience will be interested in.
Telegraph:
Gender: 53% male, 47% female
Age: 61
The Masthead and the font of the masthead `The Telegraph` suits the average reader age demographic of 61 year olds readers because the font is in serif which is a more vintage and style of writing. On the front cover of the newspaper it has included news about Theresa May and Brexit deal and politics in general. This would suit the age demographic as the population of the elderly pupil are mostly interesting in serious issues such as politics especially issues around Brexit which is the main focus of Britain`s news.
ABC1 - skilled and professional people mainly.
5.0 How audience may interpret the same media in different ways
Hall`s Reception theory
Preferred reading- agrees with the information given by the print media text.
Negotiated reading- agrees with the text`s ideological assumptions, but disagrees with some aspects of the messages.
Oppositional reading- disagrees with the information given by the print media text.
Secret plan to open our borders to 1.5m Turks: British diplomats admit it would be a 'risk' but tell ministers the move would be a 'symbolic gesture to Turkey'.
Preferred reading- agree with the text that the 1.5 Turkish people should be let into the country.
Oppositional reading- disagree with letting these people to come into the country.
Negotiated reading- agree but will look at the risks and will try to manage the great amount of the Turkish people that will come in.
7.0 The impact of the regulatory framework on the newspaper industry and the impact of online news, social and participatory media on regulation.
The news and press is regulated through IPSO or liable laws.
Curran and Seaton- Power and responsibility in the media
17th May, 2019
Daily Mirror
Left wing tabloid newspaper supporting the Labour Party.
- have both facebook and instagram pages
Tabloid:
- aimed at social groupings
- bold layout (large and dramatic typeface and large images)
- less in depth reporting
- pun or joke
- gossip stories focused to do with celebrities ( stories of human interest)
Analysing the daily mirror facebook page- Meghan and Archie
- the comment of Brenda is conforming to the theory of Van Zoonen- how women should take responsibility of Archie and home chores
- Sharky`s theory that audience`s are not passive anymore
- Multiculturalism theory and the equality between individuals
- Gauntlett- social media creates our identity
- Hall- the reading of texts
Mail right wing
- tabloid
Telegraph
- audience age is 61 (average)
- broadsheet more in depth
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