Opportunities for competitions and social interaction BBC Radio 1
BBC Radio 1 facebook
coldplay- twitter
BBC radio dance music- facebook page
BBC radio 1- newsbeat debate facebook Q and A
BBC radio 1- jan slam competition
BBC radio 1- summer festivals competition
BBC radio 1- big weekend competition Nick Grimshaw
http://www.nme.com/
blogs/nme-blogsmythbusting-radio-1-losing-500000-
listeners-half-story-1971412#rUQ4dQ6d8DdTbAxR.99
http://www.shoutcommunications.co.uk/blog/broadcast-pr-bbc-radio-1-strategy-to-target-specific-audience-is-working-slowly/
Liam Payne
Little Mix
Why are Radio 1 listeners shrinking
- under 18's not listening to radio
- no streaming service
- more technology
youtube via phone
i-player videos
- people are changing habits and tastes begin to listen to different radios
- people do not have time
What is Radio1 doing to try to increase
- competitions/trending jokes
Innuendo bingo & Playground insults
- Radio 1 does not have streaming service therefore they are targetting their 15-29 year old demographic elswhere online on the social media
(42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages)
- social media marketing
faceboom pages, instagram, twitter
- celebrity content
games- Innuendo Bingo & Playground Insults
Radio X & Chris Moyles
Gender- male
Ethnicity- white
Age- 25-44
Region- british/english
Socio/economic- C2/E
Radio X, mostlry intends to play- Catfish and the Battleman, Arctic Monkeys and Royal Blood.
For a short period of time, Chris Moyles has been seen casually homophobic and sexually demeaning. Even if he's reformed character now, sexism isn't only about explicit comments- exclusion is as much a part of it.
For a short period of time, Chris Moyles has been seen casually homophobic and sexually demeaning. Even if he's reformed character now, sexism isn't only about explicit comments- exclusion is as much a part of it.
There is not much diversity at all as the main audience targeted is white man, mostly british as well. The Radio X is offensive for the Feminist groups as the audience is only man therefore the feminists will disagree and be against that. Also, there is a great diversity of ethnicities in the UK, therefore if the main targeted audience is white then the other ethnicities will consider that as being unfair and unequal towards them. This can furthermore lead to the shrinking of audience and listeners as there is neglect presented and shown towards the other gender, ethnicity and region groups mainly.
Write an essay
Part (a)Radio 1 target audience is on the
decline, discuss the reasons why audience numbers are dropping and the steps
taken by the organisation to
maintain (and or grow) its audience 600 words.
Discuss the role of technology in maintaining its audience
Jon Richardson on the phones,
measuring skips and did the Strictly crowd fist pump?
Discuss
the impact of Radio 1’s funding (from tax payers money) on its production
content. (take into account the stations remit…)
Identify
examples from your analysis of Mon 26/11/2018
you must refer to specific
examples.
FOR PART A
Why are Radio 1 listeners shrinking
- under 18's not listening to radio
- no streaming service
- more technology
youtube via phone
i-player videos
- people are changing habits and tastes begin to listen to different radios
- people do not have time
- the programme is the same therefore people get bored of it
- there's many competitors, other radios such as kiss which is more suitable for the younger generations
- listeners of radio 1 are mainly adults however nowadays the lifes of adults are very busy so they do not have time to listen to the radio
- due to the better technology there is more films and series which is what people prefer to watch instead of listening to radios
What is Radio1 doing to try to increase/maintain the audience and listeners
- competitions/trending jokes
Innuendo bingo & Playground insults
- Radio 1 does not have streaming service therefore they are targeting their 15-29 year old demographic elswhere online on the social media
(42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages)
- social media marketing
facebook pages, instagram, twitter
- celebrity content
games- Innuendo Bingo & Playground Insults
- by including all of this they make the radio more entertaining and educativeexamples.
FOR PART A
Why are Radio 1 listeners shrinking
- under 18's not listening to radio
- no streaming service
- more technology
youtube via phone
i-player videos
- people are changing habits and tastes begin to listen to different radios
- people do not have time
- the programme is the same therefore people get bored of it
- there's many competitors, other radios such as kiss which is more suitable for the younger generations
- listeners of radio 1 are mainly adults however nowadays the lifes of adults are very busy so they do not have time to listen to the radio
- due to the better technology there is more films and series which is what people prefer to watch instead of listening to radios
What is Radio1 doing to try to increase/maintain the audience and listeners
- competitions/trending jokes
Innuendo bingo & Playground insults
- Radio 1 does not have streaming service therefore they are targeting their 15-29 year old demographic elswhere online on the social media
(42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages)
- social media marketing
facebook pages, instagram, twitter
- celebrity content
games- Innuendo Bingo & Playground Insults
- ''yesterday's quiz''
- posters on twitter makes information go viral, seen by more people as everyone uses social media now
- promotes british artists maintains the contempory music/industry
- Calvin Harris, Little mix, George Ezra
- BBC Iplayer
- live lounge video content; watch whenever you want
Statistics
The number of hours that 15-24 year-olds listen to radio has gone from 29 million hours in 2010 to 16 million in 2016.
That young audience has dropped from 3.7 million (45%) to 2.9 million (36%).
FOR PART B
- impact of funding on the production content
- Production content - high quality
- budget is 34 million
- REMIT
- entertain, inform, educate
- british artists
- Funded by the british therefore they have to present british artists and music
- Weiss, little mix, George Ezra 30%-40% british
- inform
news, weather, traffic, brexit,
- entertain
quiz, competitions, innuendo biongo, playground insults
- educate
brexit information, news
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