Mock- feedback

https://www.ocr.org.uk/Images/428806-the-jungle-book-1967-and-2016-teacher-guide.pdf

Theoretical framework- language, industry, audience, representation

Theories of representation- Hall
Theories of identity- Gaunlett
Power and media industries- Curron and Seaton

Curran and Seaton

Newspapers should reflect the views of the audience otherwise it will go out of business. Press can be used as a propaganda tool.

Telegraph- Barcley Brothers

Hall

Gaunlett

Van Zoonen

Feminist theory

objectification of women`s body- Zoe in House of Cards

obecification is as a result of male dominated society (patriarchy)

gender is constructed through discourse and the meaning vaires accroding to cultural and historical context

bell hooks

Source B shows how women are oppressed, and portrays the patriarchal oppression and the ideology of domination.

Advocates the other factors such as race and class as well as sex, determine the extent to which individuals are exploited, discriminated against and oppressed. 

Cultivation Theory- Gerbner

Examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television. Develop a `mean world syndrome`

Apply to the Source B - Daily Mail.

Hall- Reception Theory 

3 types of readings

Preferred reading

Negotiated reading

Oppositional reading

Levi-Strauss

Binary opposites 

Good vs Evil

Source B- women are viewed in a negative light and are criticised by the men as they`re ungrateful, therefore male are dominant and viewed in the positive light

Shirky`s

End of audience theory

Audiences like to `speak back` to producers of media

Development of technlogy

People are now more active and interact much more, therefore technology is important.

The websites and digital verisons of the newspapers have benefited the society as everybody prefers digital versions now rather than the physical versions, therefore they cannot loose their audiences.

Alvarado`s racial stereotypes theory

Pitied

Humorous

Dangerous- ethnic groups can be seen as dangerous through their behaviour or the stereotypes held upon them. 

Exotic

Link to Question 2- Michael Jackson- Billie Jean video

Question 1

How the economic contexts have influenced the film production, in the terms of the technology used in the Jungle Book.

- Green screen

- Blue screen

- Motion capture

- Realism

- Animals were created digitally post-production and the one actor in the film

- Previsualisation 

- Mapping against the virtual sets

- CGI

Economic

- 175m to produce the Jungle Book

- 

Question 2

- Stereotypes and counter stereotypes

- MTV- first break through act

- Alvarado`s theory

dangerous 

Question 3

Social

- global warming represented through the big earth

`what`s the worse that can happen` represents that he does not agree with global warming happening and therefore considers this ``issue`` as irrelevant and not needed to be dealt with

Cultural

- He does not take seriously the issues that are going on in America

Political

- decisions he is taking are not right and the person that has backed his luggage is representing that other politicians do no want to work with him and are running away

Other representations

- the caricature of his head presents him in a informal way so the audience will not see him as serious

- caricature makes him look `big-headed` which can also link to the idea that Trump never listens to anyone except himself and only takes decisions himself without the advices of other politicians.

Question 4 

Media representations

Claire Underwood

- counter stereotype as she is an independent business women and does not rely on her husband

- she does not use her sexuality to help her, unlike Zoe Barnes does with Francis Underwood

- Claire challenges the patriarchal oppression of women suggested in bell hooks and Van Zoonen`s theory as is not oppressed by her husband and can actually be seen as controlling Francis as in the beginning of Episode 1  she gets angry at him for not telling her the situation he was in therefore implying that she usually knows what is going on with him and also informs him with what to do and what decisions to take. 

Francis Underwood

Zoe Barnes

- Feminism and the theories of bell hooks and Van Zoonen

- Uses her sexuality to seduce Francis and help her to succeed

- Contrast between the 2 main female characters, Claire and Zoe

- Zoe conforms to the Van Zoonen objectification theory, whereas Claire Underwood challenges it

Media Language

Colours used in the mise en scene are unsaturated, representing a dull atmosphere therefore conforming to the codes and conventions of a political thriller, as political thriller mostly portray negative issues that are currently going on linked to politics. 

Theories to use
- equillibrium theory
- Neals repetition and difference theory
- Barthes enigma code 
- Levi Strauss binary opposites 
Claire vs Zoe
Claire is seen as doing the correct thing to achieve success, whereas Zoe isn`t as she uses her sexuality to succeed, which is inappropriate and not the correct way to success.

Quesiton 5 

Differences between the Telegraph and the Daily Mail

Telegraph- right wing, broadsheet, fact lead

Daily Mail- right wing, opinion based

Source C- conforms to Van Zoonen`s theory and bell hooks as it shows a male domination as the images of the earners are male dominated and only portray one woman. Furthermore, she is not seen with any clothes therefore she is using objectivity to be a high earner and be on the newspaper front page.

Quesiton 6

The facebook page of the Daily Mirrirneficial and links to Shirky`s theory as the audience nowadays are seen as more active and interacting in the virtual world and the digital pages

The Guardian - Left 
The Independent - Left 
The Observer - Centre Left 
The Times - (Mixed)
The Telegraph - Right
The Morning Star - Left 

Mirror - Left 
Express - Right 
Mail - Right 

Sun - Right 
Star - Right 

Right- conservative and UKIP

Evolve or die- technology is important and link to Shirky`s theory as the audience evolves and prefers digital versions of the newspapers
Both the Daily Mail and Telegraph have that. 

Daily Mirror demographics 

As the audiences are no longer passive the audience prefer and want to talk back therefore digital versions and facebook pages allows the interaciton that is wanted by the audience- Shirky`s theory

Printed version of DM

Adults- 1,142,000
15-34= 182,000
35+ = 957,000

Mobile version of DM

Adults- 2,286,000
15-34 = 795,000
35+ = 1,466,000

These demographics of the Daily Mirror shows that among all ages the mobile version of the Daily Mirror is highly preferred. 

Daily Mirror- facebook page
content
more soft news and celebrities used in their news