Definitions:
Production- the production process refers to the stages (phases) required to complete a media product, from the idea to the final master copy. The process can apply to any type of media production including film, video, television and audio recording.
Distribution- digital distribution (also referred to as content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distributionof digital media content such as audio, video, software and video games.
Marketing- the action or business of promoting and selling products or services, including market research and advertising.
Circulation- the total number of copies of a magazine, newspaper, newsletter, film, etc..
Info about the Jungle Book
Plot synopsis
In The Jungle Book, a young boy named Mowgli becomes a member of the Seeonee Wolf Pack. A cruel tiger named Shere Khan plots against Mowgli and the leader of his pack, Akela. When Mowgli grows up, he realizes that he must rejoin the ranks of men.
- Mowgli strays from his village one day. After being attacked by Shere Khan, he's saved by Father Wolf, who asks Akela, the leader of the wolves, to accept Mowgli as a member of the pack.
- Mowgli briefly returns to the world of men, but leaves after he learns that Shere Khan has been plotting against Akela. He defeats the tiger, but knows that someday he will rejoin the man-pack.
- A python named Kaa takes Mowgli down to the Cold Lairs, where he steals an ankus. He discards the ankus, fearing its deadly curse. This results in the death of six men. After this incident, Mowgli becomes unhappy and gradually drifts toward the world of men.
Production companies involved
- Walt Disney pictures
- Fairview production
Jungle book
Rotten tomatoes- 95%
Box office & bugdet
box office- 966.6 million USD
budget- 177 million USD
Industry & technology
Previsualization- Previsualization (also known as previs, previz, pre-rendering, preview or wireframe windows) is the visualizing of complex scenes in a movie before filming. It is also a concept in still photography. Previsualization is used to describe techniques such as storyboarding, either in the form of charcoal sketches or in digital technology, in the planning and conceptualization of movie scenes.
What is key to making these 'real' but talking animals?
What is key to making these 'real' but talking animals?
their physicality, their locomotion, their animal behavior needed to be perfect. The audience needs to believe that they’re looking at a panther and not a cartoon or animated character. There was a stage at the beginning where a lot of alterations were made purely on the lip synch and on the delivery of the line. We voted to establish purely what would work for Jon and the movie by asking ourselves, ‘What is the key to believing that these talking animals are real?’ We knew we couldn’t rely solely on an animator filming himself acting out a performance as a cat, because he’d do it as a human would, not as a cat would. We concluded that we should rely heavily on real-world reference, and we’d browse and identify footage showing a real leopard moving, turning his head in such a way to provide a moment where it looks like he could be saying something.
What small details were added to ensure the naturalism?
Well, one example is that we developed the direct linear motion of the snake, Kaa, with Benjamin Jones (Character Designer at MPC). He was able to add it into the rig puppets, layering in details like wrinkles and tightening. Collisions were applied so that you could actually feel the snake's ‘sag,’ where he connected with the branches. We also had a gravity control for faces and bodies so that if a character was running, we were able to add the sense of gravity deforming the shapes of the skin in animation. We were able to achieve all of it in the rig puppet, without waiting for the stage that uses the complex puppet with the muscle system, jiggles, skin wrinkles and so on.
Can you tell us more about the process to help visualize the characters and the environments on set?
Glenn set up a motion capture system on set and also did realtime blue screen compositing, and the DD team who had been a big part of the previs provided the digital environments and playback. This way we could all see roughly what we were doing and how shots would compose. Not every setup used it, and handheld cameras were sometimes improvised on the spot and didn’t require these services… but most of the time it was part of daily life on the set.
https://www.artofvfx.com/the-jungle-book-adam-valdez-vfx-supervisor-mpc/
Production- the making of the film; pre-production and funding; shoot (format); post-production (SFX).
Distribution- the way the film gets to screens; distribution company.
Exhibition- the way we view; getting the film to a paying audience.
Circulation- the total number of copies of a magazine, newspaper, newsletter, film, etc...
Ownership
•JB16
was planned by Walt Disney Studios Chairman,
Alan Horn, as one of a series of remakes of their classic properties:
‘Hollywood makes lots
of
films for kids, but
•Disney
reboots
are
considered safe bets.
They
revive classic
characters for a new generation of kids, and their parents may
be especially willing to shell out for related merchandise.’
•Disney
have leveraged the technology within the film to widen audience appeal and
create spectacle during the marketing e.g. showing film teasers in 3 D
Production in 1967 and the technology used
The
Jungle Book (hereafter JB) was released in 1967 by Walt
Disney Productions.
It was created at the Walt Disney Studios in
California.
Disney’s animation studio had been responsible for developing
many of the techniques and ways of working that became
standard practices of traditional cel animation,
Pioneered
the use of the multiplane camera
to create
an early 3-D like effect.Cell animation- the process of first drawing each frame of animation onto paper, then transferring these to transparent acetate sheets (cels, short for celluloid). Colour is then added on the reverse of the cel. Layers are built up to create dimensions
The cells are individually photographed onto film by a rostrum camera.
Multiplane camera- the multiplane camera was a special camera that helped record the movement of multiple layers of art work that would move past the camera at various speeds and distances.
the first vertical multiplane camera was invented in 1933 by UB Iwerks, former Walt Disney Studios animator and director.
Disney used this approach to create a 3D like effect in several Jungle Book sequences.
Production in 2016 and the technology used
The
Jungle Book (2016),
hereafter JB16, was
produced by Walt Disney Pictures, directed and co-produced by Jon Favreau.
It
was partly based on Disney’s original version but also drew more on Kipling’s
original books, giving a rather darker tone.
‘The
Jungle Book exists in
a
strange limbo-world between live action and animation. Favreau
admits he has no idea which category it falls into: ‘I think it’s considered
live action because people feel like they’re watching a live action film,’
All
the animals and landscapes etc. were created on computers, mostly by the
British digital effects house MPC.
All the
animals and landscapes etc were
created on computers, mostly by the British digital effects house MPC.
The animal
characters were deliberately created with a realistic look, and not in a cute
and cuddly cartoon-style as with the original animated Jungle
Book film.
Blue screen technology- in the film industry, green screen technology is known as 'chroma keying'. Actors and portions of sets are placed in front of a solid colour set or screen, typically green however in the case of The Jungle Book, it was blue. the coloured screen areas are then replaced digitally in post-production with additional backgrounds, textures, and even CGI characters like the many wild beasts in the Jungle Book. it was filmes against, blue coloured screens, so any on-set greenery would provide contrast.
Motion capture- the process or technique of recording patterns of movement digitally, especially the recording of an actor's movements for the purpose of animating a digital character in a film or video game.
Previsualization-
Distribution in the 2016 movie
Produced by Walt Disney Company
MPC- independent UK company contracted to do the complex 3 animation effects.
Distributed by Walt Disney Sudios Motion Pictures.
Exhibition in the UK by companies such as Odeon and Cineworld.
Circulation of the movie
Relevance
to the Jungle-Book:
Disney sell their films in digital format to exhibitors, they can also sell the
film in the form of Blu Ray
and DVD sales.
A
key driver for Disney on the remake of the Jungle book was to engage with a new
generation of audience using VFX.
The
Disney organisation
needed to create new content which could be made available for streaming as well as the traditional channels of Video
(DVD+Blu Ray
and viewing on large screens – i-Max).
Essay
Compared to the production of the 1967, the 2016 version is one of the films that has used that much of adavnced technology. In order to make the 2016 production and version be so realistic and natural for the audience there has been a number of technology used such as Bluescreen, MPC, facial mapping, pre-visualization, motion capture, CGI and many more. Due to the advance, reformation and introduction of new technology this has helped to change the film into being very realistic and not a animation anymore.
Firstly, one of the main technologies used is the blue screen which is quite interesting as the original technology used in most films is green screen. However the Jungle Book uses blue screen in order for any on-set greenery to provide contrast and be effective. This technique works by having actors or portions of sets being placed in front of a solid colour set or screen, typically green however in the case of The Jungle Book, it was blue. The coloured screen areas are then replaced digitally in post-production (the colour of the background from the images is removed and it replaced) with additional or new backgrounds, textures, and even CGI characters like the many animals in the Jungle Book. Usually the green screen is said to be more effective in shooting however blue screen has been choosed for the Jungle Book as blue screens are darker therefore they work best with low-light scenarios such as night screnes which is therefore more suitable and effective for the Jungle Book since most of the scenes are shot in the dark so all of the dark scene were shot using blue screen.
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