Representation - 19/09/2018

Representation- 19/09/2018

They can broadly be seen as right wing, with a strong libertarian flavour and a dash of social conservatism. An end to the age of "mass uncontrolled immigration". It wants a five year freeze on immigration for permanent settlement - and any future migration must be strictly limited to those who can "clearly be shown to benefit the British people as a whole and our economy". Immigrants would not be able to apply for public housing or benefits until they had paid tax for five years. In order to achieve these goals Britain would have to leave the EU because there are no restrictions on other EU citizens moving to the UK while it remains a member.

Migration is presented in a negative way. Mostly, the people migrating into England are muslims. However, people believe that this will bring risks such as islamophobia. The headline ''breaking point'' is written in bold and red because it symbolises the danger and is used as a warning that migration is breaking and happening. 

The inbetweeners

Task 3: you will be required to copy the common stereotypes and theories used by the media in the representation of the following groups.

Youth

Gender

After watching the Inbetweeners i can see that the youth is presented as fun and troubled at the same time.

The scene where one of the boys was talking to his mother was seen to be fun and humoristic, however from being fun  it went to being quit serious where the boy became worried about his mother which changed the atmosphere and tone. 

Moreover, throughout the episode there was a lot of swearing therefore this mirrors the stereotypes of the youth-youngs are found to be very rude, using bad and inappropriate language. Words such as ''fuck'', ''fucked'' and ''bloody hell'' where repeated many times in order to shows that the stereotypes are right and represented by the youth. The youth is also seen to be troubled when one of the boys kicks the flowers which shows that they are troubled, rebellious and that they don't really care much. 

The youth is stereotyped as being very rebellious as 2 of the boys wanted to make a party at the other boys house while he is home alone. However, we know that usually the boy wouldn't be allowed to make a party at home therefore it will be without permission and then the boys will get in trouble.

Representation of Women 

- beauty
- size/physique
- sexuality
- emotional
- relationships

Laura Mulvey:

She was a theorist and a feminist

Mulvey, came up with the concept on male gaze in 1975.

Here Mulvey wrote a very influential essay ‘Visual pleasure and Narrative Cinema’. Stating that women are used for visual pleasure- women are made to seem like sexual objects through voyeurism.

she argued that women took the passive part of a film and that all men played an active part, in her eye the women were objects.

Van Zoonen – feminism and patriarchy.

Van Zoonen believes the media portray images of stereotypical women and this behaviour reinforces societal views.

The media does this because they believe it reflects dominant social values (what people believe in) and male producers are influenced by this. This is a patriarchy (a society ran by men for men) which dominates and oppresses women.

Representation of Men


-Strength
-Power
-sexual attractiveness
-physique
-independance

Men have always been seen as being stronger than women and more powerful therefore they have more rights than women. 
They are usually dominant over women and they are the ones who have the control over women or things in general. Furthermore, they are seen as the more responsible and important  person in a couple for example because they take of the women and they bring money home which is one of the most important things and therefore they do the more important role. 


Lana Del Rey is naked which makes her look more attractive which is the main reason for which she is naked, because she will attract the attention of the audience especially of men, which is the purpose of the magazine which therefore means that she could have been used to get more views because she is a female. She is also in a feral position which presents her as being innocent and childlike. Her face expression looks as if she is scared and frightened and as if she is down therefore the audience will have the impression that she is very vulnerable. Furthermore, she is being objectified and the white background has the connotations of purity which suggests that she is a very real, true and innocent person. And lastly, the position she`s in is quit defensive which prooves that she could be frightened.

In contrast to Lana Del Rey, Tempar is presented in a far more positive light. Firstly, he is dressed in a suit which makes him look very formal and intelligent as well as grown up. This shows that he knows how to behave and is very appropriate for this type of adverts as it shows that he is the 'Artist of the year' which is something very significant therefore it means that he must be very representative (by wearing the suit) showing that he is on a high level and not embarasse himself. His body language is very effective for example the fact that he is standing straight up makes him look more powerful and dominant showing that he is a strong and independent person and artist who deserves this title. In addition to this, he is looks very attractive and the people can see that he has a pretty good body therefore he will be liked by the majority of the female audience. Other small details such as the glasses make him look very even more intelligent and formal. Furthermore some women prefer men with glasses therefore this increases his Tinnie`s chances to be liked by an even higher proportion of the audience and readers of the magazine. And lastly, we can see that he is looking directly at the camera therefore this shows that he is very serious and that he has a good level of confidence. 

In conclusion, the representation of Tinnie is better and on a higher level as it is more trustworthy, representative and appropriate for this type of magazine and advert.