Logos- 8/02/2019

Examples of logos

Logos must:
-relate to essex culture
- be simple
- youth culture
- target audience is youth culture/ young people
ages 15-25
- humour



Example logos

The potential logos must most importantly relate to the essex culture and portray a few stereotypes through them.

Appeal
- humour appeal
- youth appeal
- endorsement appeal
- popularity appeal
- social appeal
- intertextual links to include
Explain the reasons why the following appeals are being used.

• Gender hybridity 

Chosen logo

Firstly, i have chosen the red lips to be the logo and the main focus as it very clearly represents the femininity of Essex girls. It also portrays a stereotype which is held for the typical Essex girls, that they are always made up almost being entirely fake and never natural illustrated by the hard red lipstick on the lips. Also, another stereotype displaye by the red lipstick is that they are provokative girls always in the search of men, rather than focusing on their own well-being and future persepctive or goals. 
Secondly, the main reason for me to choose the red colour for the lipstick and the lips is that it mainly symbolises a warning or a danger approaching, which therefore focuses the attention of the audience onto the logo and therefore on the potential advert. Also, the people who desire this colour are aggressive or energetic therefore this this makes a link to the Essex culture of the males as they are stereotyped as being aggressive and rude into violence. However, the colour moreover represents the strive for success which is a perfect match and combination for the logo of the advert as it's ruling and crucial purpose is to be succesfull so a higher number of people can order from ''Your Food''. It represents the determination and action being taken in order to become affluent. 
On the other hand, the main colour of the logo which is the red, is contrasted with the black colour which is used in the wirting ''Your Food''. As the red is a powerful colour it is combined with the black in order for it to stand out in this visual environment. The combination of the 2 colours is very effective as they both support eachother as a result of their similar connotations, both emphasising importance and sophistications. However, they are also two very contrasting colour as the red is a very highly saturated and bright colour whereas the black is a very dark, dull and unsaturated colour, which therefore increases the interest of the audience. A well as, the warm colour red transmits a cheerful, positive and optimistic tone towards the people looking at the advert. And in addition to this, the black colour used in the text writing depicts the formality, seriousness and therefore represents the advert as very original.