Example of images that can be adopted and used in my advert for food take away.
Strapline- a subsidiary heading or caption in a newspaper or magazine
Tagline- a catchphrase or slogan, especially as used in advertising, or a punchline of a joke
Slogan- a short and striking or memorable phrase used in advertising.
Potential/ example slogans/taglines
- The taste of joy
- Full of goodness, full of value
- What you want, is what you will get
- Have a taste of goodness
- Do you believe in magic
- Unbelievable... but true
- Your food, your best choice
- Your food... best food/ your food, best food
- Chose Your Food, make your dreams come true
Related to Essex culture/ stereotypes
- At the end of the day, we all chose Your Food ( Essex related)
- Shut up, eat Your Food (Essex related)
- Get messy, get Your Food
Possible shooting locations
- inside locations eg: in a kitchen
- inside a restaurant, food place in general
Shoot Locations
Statement of intent
- 350 words
- write how the advert links to LIAR
For advert & to write about
- Font
- colour
- masthead
- header
- typography ( the font and shrift) ( serif/ sans serif and why it is used)
- mode of address
- logo
- font
- mise en scene
- same strapline
LYNX advert
- purple tones royal colour, shows power and importance
- angel links to religion
- white links to purity, innocence and cleanliness linking it back to the fact that they are advertising a spray, deodrant
- Get girls if you wear it
- ``even angels will fall`` implies that even girls/angels have sides, and this angel must have done something bad have fallen from heaven to earth
- there is always a bad side to a girl
- the white is not pure white but a dull and dirty white symbolising the rebellion
- there is a women used in this advert in order to seduce men as the target market of this product is males.
- as long as you just use/ wear this spray this will lead to even the angels coming down to earth for you because of the smell of the deodrant
- feminism- Van Zoonen
- stereotype- women being objectified
Slogan to be the same
Strapline to be different
No comments:
Post a Comment