Analysis of Adverts- 06/02/2019

Requirements of the brief

•You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of four full-page magazine adverts to promote a new takeaway food delivery service.

•Summary of brief requirements:

–Statement of Intent (approx.
350 words).

–Magazine adverts: The client has insisted that each advert must have a different main image, with at least two different settings and at least two different models used across the four adverts.

–Location of adverts: The adverts are to be placed in regional magazines and the content should reflect the location.

–Client target audience: 16–25, mass market, male and female demographic in a defined geographical region.

•This new takeaway food delivery service – YourFood – wants to be defined by its regional and youthful brand identity4.

•All four adverts must contribute to a strong and consistent brand identity, using the same slogan/tagline.

•The adverts should use techniques – such as intertextuality, generic hybridity, humour or emotional appeal – that engage the target audience and make the adverts memorable.

•Your finished realisations of the four adverts must be presented as A4 prints, with
the image scaled down as necessary to preserve the correct magazine page ratio.

•Your magazine adverts must adhere to the rules of the Advertising Standards Authority (ASA): https://www.asa.org.uk/

- 4 different locations

- shops/ fast food places

       Eye contact is made by the chef looking directly at you

      The red background colour symbolises the importance and significance of the advert. It can also imply a warning as the red is an alarming colour.

      Anchorage portrayed through the chef pointing his finger at the phone

      The headline is in capitals which is eye catching and puts the attention of the people on the advert.

The finger pointing creates humour.

Saturated colours are quite positive.

Complimentary colour of the red and white make the white captions stand out.

Colour theory

The caption ''don't cook'' is quite playful and humorous therefore it presents the idea that if people can't cook or do not have time to cook/clean up the mess, just eat will take care of that and solve these problems. 

The direct mode of address is effective as it creates a relationship between the on viewer and the advert. This creates a playful and humorous tone. There is informality as the chef is smiling and he's not serious, which would make the viewer feel more comfortable- more likely to order from just eat.

Serif is used to make a link to the modern society we re in. the advert is not out-dated or old, is in fact  modern. 

Intertextual links:

- stereotypical italian chef- moustache

- super mario

- 118 advert

      

      Colours are very saturated conveying the positivity.

      The colours used in this advert are mostly associated with femininity which can create a conflict.

      The yellow colour is a compelling and youthful colour which can be linked to the younger generations and make the adverts more suitable for a younger audience/target market. 

The yellow colour is also the colour of success which can directly link to the idea that these adverts are very popular and successful therefore attracting the audience. 

The colours used are analogous colours:

-orange

-yellow

Most colours such as the yellow, orange and pink are warm colours.

There is a connection in the third side between the 2 different shades of green and the caption ''to the park'' so the caption is explained through the colours used. The green is associated with healthy food. 

There are 3 different age groups presented presenting the idea that the advert is directly aimed at a specific age group. 

The expressions of the people are positive as we can se that they are all smiling which can imply that all clients and people are satisfied and happy with the delivery service offered by ''deliveroo''.

stroke- outlining


Logos

bright and saturated colours
- art work/ to be simple
- fonts- bold
- relevance
- memorable